Marketing the Nike way

With the Fifa World Cup making headlines everyday, you can expect the big sports companies to do something different to make you sit up and take notice. Adidas is the official sponsor of the 2006 championships, but Nike is not known for being a passive spectator either.




At Brigade Road in Bangalore, India which is one of the busiest places in the Software City, Nike has placed a giant football on a sedan, seemingly as if somebody hit it up there. And the Nike Swoosh is hard to miss!

P.S: I apologise for the horrible picture quality, it was taken on my outdated mobile phone camera. Still worth shooting anyway!

P.P.S: It is indeed a busy place in the city. I took the snap during an early morning walk.