Impossible is nothing

It is not every marketing campaign that really makes me think about the power of human determination and will, but this one surely does. Adidas launched their 'Impossible is nothing' campaign in 2004, and being more than a product pusher, the campaign struck well with the audience because it carried a message that everyone of us wants to believe; that there is nothing really impossible if you truly dare to strive for it.

“Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is Nothing.”

Get more info on this great campaign here